Press Kit

Tara Oporto

Founder of Temperates® · Author, Temperates: The New Culture of Drinking Less · Brand strategist · Mom of five

Tara spent more than 30 years building major consumer brands and shaping the media narratives that influence what people buy and what culture celebrates. Early in her career, she briefly touched the alcohol business through sales for a brand. Two decades later, she crossed paths with it again through a media assignment, enough to see how consistently drinking gets positioned as synonymous with celebration, connection, and success. She brings decades of marketing insight to the way drinking norms are built, reinforced, and sold, and how people actually change habits in real life.